Hawaii All Inclusive Resorts - Case Studies Prove Hotel Search Engine Optimisation Delivers Results

. . It usually strikes a nerve pretty close to home; i have a favourite analogy about hotels and how they should view their website and online marketing initiatives.

. . But about not driving your website hard enough, ). Not about those 500 brochures still left in your cupboard (oops! . . Very guilty, about now you should be feeling very. And then never sending it out? . . Stimulating and worth a Pulitzer Prize, or how about creating a masterful piece of direct mail that is riveting. How effective would they be? . . And then locked them away in a cupboard. . . Ten page brochures that stunningly captured the unique nature of your hotel at ten bucks a piece, four colour, 000 beautiful, imagine if you printed 1.

And you are missing those rewards, but the smart competition has already optimised their site and are reaping the rewards; not only that. Then you have wasted your money; b outside Paris" or that "adventure scuba holiday in the Maldives", that "romantic B& if no-one can find your website when they are searching online for that "luxury San Diego hotel", no matter how captivating the text or how breathtaking the dynamic imagery, building a great website without Search Engine Optimisation is the same as those brochures or that direct mail piece.

". But more than a few were saying "Show me the money, which I am always happy to try to provide, some genuinely asking for help! . . I've just finished answering the last few today). . . Over 100 emails anyway, my last article received an extraordinary response from the industry (well. What rewards I hear you ask?

This week we polished up a couple of Case Studies on Hotel Search Engine Optimisation projects that we have recently completed and posted these on our website for everyone to see, so. And it's a fair call.

Is the ultimate test of client loyalty, when invoicing time comes around each month, and these hotels are still our clients which. . . The results have been very pleasing overall, we picked a couple of the best ones for the Case Studies but when we looked at a range of sites that we have worked with over the last year, to be honest.

They are ready to book, when conference planners enquire online, apparently! . . Conference and events online enquiries quadrupled with sales conversions occurring at a staggering 75.0%. . . Direct online revenues more than tripled in three months, through applying sensible Hotel Search Engine Optimisation techniques. They had a "mature" website that had been upgraded to include a Content Management system five months earlier but they hadn't done much with it. Extensive conference and events facilities and multiple food and beverage outlets, we picked a mature four star inner city hotel with over 400 rooms, in Case Study One.

This is a remarkable result, at a conservative 3.8% of incremental revenues. You wanted ROI? . . 000 and still climbing, 000 over three months and has since increased annualised online revenues by a conservative $420, the hotel invested $9.

Creating dedicated pages on the website to show off local suppliers for adventure/team building activities and featured these on the hotel website home page, we sought to capitalise on this knowledge. ). Premium corporate clients during the prior year that had also bought team building and bonding packages from local suppliers (What is it that makes the entire executive panel of a company want to jump out of a perfectly good plane with just a piece of cloth packed in a bag in the interests of team bonding, we also learned that they had welcomed some great, through our preliminary research? The budget here was a little tighter so we focussed on boosting their premium "romantic weekend escape" market. They also offer meeting space and breakout rooms to suit small to medium upscale conferences and corporate training, five star coastal resort hotel with approximately ninety rooms and serviced apartments; we looked at a recently refurbished, for Case Study Two.

The wonders of yield management and dynamic pricing, ah! And premium "weekend escape" packages doubled even after a 30% price increase! . . Conference leads have tripled and "value added" team building sales quadrupled, 000 per month, 000 to over 4, unique Visits to their website grew from 1. Every day the owner of this hotel logs in to see his website statistics and is now able to equate changes in Unique Visits and online enquiries to future sales trends. You want measurability in your marketing?

Then Hotel Search Engine Optimisation is for you, deliver a memorable experience in reality that matches the consumers experience online and at a price that offers genuine value for money, if you and your team can respond to online enquiries same day. Attractive and priced to meet (or slightly exceed) the market, but it still requires the hotel to be responsive. . . Leads and sales prospects, sEO will deliver traffic. And no. . . Yes. Does Hotel Search Engine Optimisation really work, so?

The online channel is now their highest yielding source of business, in both these Case Studies. It is the place to wisely invest your scarce marketing dollars for maximum ROI, last minute inventory; this channel is no longer the place to dump cheap. . . And please understand.

Pre-register now or register online from 1 March 2006. . . And keep an eye out for our "Hotel emarketing 101" workshops coming up in May, oh. I would write a headline like that, one day, and I always promised myself that! . . Apparently this kind of headline really grabs attention, plus. . . My next article will be on the "5 Essentials For Effective Online Marketing" which will provide you with some simple but effective tips to start you on your way.